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A landmark study on April 3, 2016 showed that starting a person an anticoagulant like '''Coumadin''' immediately increases their risk of falls 120-fold with head trauma "almost guaranteed." Since this study, hospital administrators have a noted a spoke in viewership of the in-hospital, closed-circuit [http://gomerblog.com/2015/11/coumadin-channel/ Coumadin Channel], which was already breaking Nielsen ratings records beforehand.<ref>[http://gomerblog.com/2015/11/coumadin-channel/ Hospital Picks Up The Coumadin Channel, Will Bring Back for One More Riveting Seasons]</ref> It has also led to the creation of [http://gomerblog.com/2016/10/coumadin-protocol/ Coumadin Gauntlet] by the American Association of Neurological Surgeons in order to optimize selection of patients prior to initiation of '''Coumadin'''.<ref>[http://gomerblog.com/2016/10/coumadin-protocol/ AANS Now Requires Coumadin Gauntlet Prior to Starting Anticoagulation]</ref>