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'''Food with Morbidity''' is Chipotle's new tagline to supports its unorthodox approach to win customers by [[Coumadin (Warfarin)|poisoning ]] them with ''[[Diarrhea|E. coli]]'', Salmonella, and Norovirus.<ref>[http://gomerblog.com/2016/01/chipotle-free-antibiotics/ Chipotle to Win Back Customer Trust by Giving Away Free Antibiotics]</ref><ref>[http://gomerblog.com/2016/01/study-finds-majority-of-americans-would-rather-die-of-e-coli-than-not-eat-at-chipotle/ Study Finds Majority of Americans Would Rather Die of E. coli Than Not Eat at Chipotle]</ref><ref>[http://gomerblog.com/2015/11/e-coli/ Chipotle States Burritos Made with Responsibly Raised E. Coli]</ref>