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[[File:Mediocre Care, Mediocre People.jpg|400px|thumb|left]] A '''tagline''' is a slogan or catchphrase used by health care facilities to [http://gomerblog.com/2016/11/hospital-black-friday-sale/ advertise ] themselves. Early in 2015, hospitals and clinics across the country tossed aside generic and positive phrases like "Because Your Life Matters" for honestly brutal blunt and honest ones like "Death is Inevitable."<ref>[http://gomerblog.com/2015/01/hospitals-slogan/ Hospitals Unleash New, Brutally Honest Slogans]</ref>