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A tagline is a slogan or catchphrase used by health care facilities to advertise themselves. Early in 2015, hospitals and clinics across the country tossed aside generic and positive phrases like "Because Your Life Matters" for blunt and honest ones like "Death is Inevitable."[1]

Institutions That Need to Update Their Taglines

- Centers for Disease Control and Prevention


- Joint Commission

- Mayo Clinic


  1. Hospitals Unleash New, Brutally Honest Slogans

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